Google vs Apple – Round two goes to Google!

“The price that most developers will pick is free,” said Steve Jobs, late co-founder of Apple, when he launched a store for iPhone applications in 2008. Apple and software developers had “exactly the same interest, which is to get as many apps out in front of as many iPhone users as possible,” he said.

Five years later, the gadget goliath has proved there is money to be made in shunting out goods for nothing. Since its inception, more than 50bn apps have been downloaded by iPhone and iPad owners, generating $9bn (£5.8bn) for software engineers. Apple, which takes a 30% cut of all paid-for applications, has pocketed $3.9bn.

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Originally posted 2012-10-14 01:30:54. Republished by Blog Post Promoter

How Apple uses Ireland to avoid tax – And doesn’t care.

Within hours a terse reply had been dispatched across Ireland’s second city. In the memo, dated September 15, 2004, an E&Y partner explained that the company was not trading and, in any event, was not technically resident in Ireland for tax purposes. “In the circumstances, there is nothing to return from the corporation tax standpoint,” the bean-counter wrote.

The company in question was not some doomed venture established by a foreign investor on Ireland’s wild southern coast. Rather, it is one of the most profitable companies the world has known.

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Originally posted 2013-08-31 19:17:20. Republished by Blog Post Promoter

The Brand Ambassadors Making Your Marketing

Happy employees create a happy business, it’s one of the most basic principles that some of the biggest brands in the world pride themselves on. You can’t avoid the likes of Facebook and Apple employees boasting about their work benefits. But it’s not just bragging rights that they’re spreading across social media, it’s also the brand ethos.

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Originally posted 2015-05-19 07:11:05. Republished by Blog Post Promoter

Crunch time for Microsoft – time to choose a successor

Some believe, however, that it may be too late to make that transition. According to Paul Krugman, the Nobel Prize-winning economist: “Microsoft missed the boat, big time, on major shifts in the technological landscape. And now the very network externalities that solidified its former dominance probably stand in the way of any attempt to return to past glories.” Continue reading “Crunch time for Microsoft – time to choose a successor” »

Originally posted 2013-08-31 18:33:44. Republished by Blog Post Promoter

Tablets are dead… Long live the Phablet?

A lack of new product releases in the first half of the year from market leaders such as Apple had forced IDC to trim its expectations, while the growing popularity of large-screen smartphones, such as the Samsung Galaxy Note, had also hindered growth of the larger format.

The rise of the “phablet”, as smartphones with bigger screens are colloquially called, has been one of the trends of the consumer electronics sector this year.

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Originally posted 2013-08-31 18:39:21. Republished by Blog Post Promoter

The closed system: How Apple doesn’t want 13 year old customers

Using the touchscreens, children find it easy to open game apps and control them using swiping and prodding controls. But some titles, though free to download, often ask for additional payments to buy added features within the games, often at the touch of a button.

The Californian company has come under fire after many customers complained they had received bills for hundreds or even thousands of pounds because of their children inadvertently making purchases.

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Originally posted 2012-07-26 01:54:58. Republished by Blog Post Promoter