Are your blog posts boring? Think about it. Would you want to read your blog? If the answer is no, you need to figure out why. There are thousands upon thousands of bloggers out there. They saturate the internet and make it almost impossible to do something new. If you can think of a subject, you can be sure that you’ll find a blog out there covering it. Diversity is your friend, though, and don’t you forget it. Without a little healthy competition, you would get lazy. Making your blog stand out from the crowd means making it different and interesting to your readers. Here is an awesome guide to writing blogs.
Know your audience
Before you start typing, you need to know who your key readers are. What do they like? What do they read? What’s their favorite flavor of ice cream? You should know the answer to all these questions before you begin. Most importantly, you need to know what your audience already knows. The point of any great blog is to inform and entertain readers. If you are telling people what they already know, they won’t bother reading your posts. Don’t patronize your readership, or they will leave you.
Research your subject matter
When you fire up your Apple Mac, the first thing you need to do is a little research. Don’t just open up your blog and start typing. If you do that, your posts will lack direction and focus. Instead, you ought to spend a little time thinking about what you want to say in your post. The great thing about the internet is that it has a wealth of information waiting for you. If you need some research or facts to inform your writing, you can find them in seconds.
Tell people something they don’t know
Once you have done your research, you can focus on reaching out to your audience. In every single post, you need to make sure that you tell your readers something that they didn’t know. People read blogs to procrastinate, but they also read blogs to learn new things. When your posts are informative, you can ensure that people will always come back for more fresh content.
You need to be at the forefront of your subject matter. Say you are writing about fashion, for example. You need to know everything that happens in the world of fashion as it happens. You can set up Google Alerts to send you messages when new style news comes out so that you always know what is current.
Use familiar language
When you are writing your blog, you need to talk to the common reader. Imagine you are writing for a child or a teenager. Don’t use over-complicated language or jargon because that will alienate your audience. People don’t want to have to think too much when they are reading blogs online. They want simple, straightforward advice, which they can apply to their life. Make sure that the language you use is friendly and simple. That way, people will find your blog posts easy to understand.
Enjoy writing posts!
When you don’t enjoy writing, people can tell. If you are writing daily blog posts because you think you should, but you’re not enjoying writing, it will show. When people enjoy writing, they can write engaging, insightful pieces. When people are writing out of duty, their posts will sound dry and boring. Every writer goes through a dry patch when it comes to ideas and creativity. If you are struggling to write, don’t do it. It is as simple as that. Sometimes, you need a break from writing, and that is okay. Relax. When the time is right, you will feel like writing again.
Photo by Adesh Saxena