Entrepreneurship isn’t all about giving a physical space to your business idea. The Entrepreneur forge the rough path of hardship, gather relevant resources and don’t shy away from taking financial risks – all this while following the form of the business idea, because once you lose track of your entrepreneur priorities, you also lose the grip on both your target audience and the products and services you are going to sell in the future.
Knowing how entrepreneurship demands having an IQ to successfully follow the form of the business functions, we have curated a list that rejects the traditional idea of ‘’Form Follows Precedent” against “Form Follows Function”, which states that the nature of the business or the philosophy of the business should be primarily based upon the intended function or purpose of the products and services to be sold by them.
1. The Function of Timing
Remember to accept the importance of timing. The market of today’s dynamic world works in way that it can only give hope to certain products at some specific season, month or the time of the year. The timing of the market atmosphere can actually make or break the origin of your company. Allow yourself to feel the market mood, and in accordance tailor your business objective and target audience. Not adhering to the timing of the market will put you at a position where you will suffer from halo effect – making it hard for you to figure out what went wrong and when. In the famous words of Eric Ries, one must get in front of prospects from day one.
2. The Function of Design
The colour used in your company logo defines your company philosophy; the user-experience of your website conveys the usability of your products/service; and the graphics on your social media pages defines your target audience. It gets really important that these elements remain in symmetry, since the business must follow the functions that define the very form of the platform. For Example; it’s not advisable for an e-commerce platform to be on Instagram, rather they should focus heavily on LinkedIn. Same way, a shoe business won’t be able to follow the form of the function if they implement a logo which doesn’t make people relate to shoes. Or a bakery business having a monochrome logo; a photography business having a politics-based cover photo on Facebook. One way to acquire a sophisticated form is by taking help of professional graphics artists at Designhill.com, the largest crowdsourcing marketplace to carter your entire graphic needs.
4. The Function of Customers
The age old saying “the customer is always right” can be too dangerous to your business. We understand that a business is done for the people and without having customers your business won’t run smoothly. Having said so, do not go by the market research and heavy piles of data to know what your target audience is, in fact set your own standards and know which section of the society will like your products/services. In this way, your products/services will be able to flourish better in the future when you understand which segment of the society will be willing to buy it. You cannot please everyone every time. Mould the form of your products by following the functions of your customer behaviour and needs. For Example: If you are in a business that sells luxury soaps, you cannot expect to have a packaging that looks sub-standard and establish a physical store that has cheap furniture. Again, if you are in a business that repairs televisions, it is stupid to consider fancy furniture for customer convince because ‘feel-good’ isn’t your primary concern.
Wrapping it Up
Studies reveal how it is important for start-ups to avoid mistakes in early stage. Once the idea transforms into a steady business, it is almost an astronomical endeavour to change it into something else entirely. Make your beginning count and your future numbers are sure to rise sky-high.
Arthesh Gobari is a graphic designer working with www.designhill.com. He has published several articles, blogs and columns on topics related to graphic design, social media, startups, SEO techniques and e-commerce. Follow me on Twitter